the hapax
the hapax
An ‘hapax’ designates a word or expression that only appears once in a work of literature or in a body of work by a particular author - an ‘hapax’ is something unique, yet it belongs to an entity in which it perfectly fits.
The name ‘Seeking the Hapax’ positions the brand as a constant reminder that success stems from finding one’s uniqueness, a cocktail of purpose, style & signature, and showing this uniqueness while still fitting-in.
The brand intends to offer pieces of clothing that will each be an hapax of their kind, through three pillars:
Design philosophy
No visible logos. No passing trends. Yet, a distinctive touch. Just product-driven visual signature, designed to serve high-performing lives.
Noble fabrics from Italy
Fine wool, silk blends, luxurious yarns for knits (linen, cashmere, alpaca).
Top-tier craftsmanship
Made entirely in France (all production except knitwear) and Italy (knitwear), by ateliers working for couture houses.